Event info

The IMI Colloquium in February


Date: Wednesday, 14 February 2018 16:45 - 17:45

Place: IMI Auditorium (W1-D-413) (4F, West Zone 1, Kyushu University)

Speaker: Mr. Katsutoshi YADA (Kansai University)

Title: Sensor, Big Data and Marketing

Abstract :
The new IoT devices such as a sensor, continuously generates dynamic, non-structured data and provides us with rich information on the varied status of events in conventional black boxes. The new data creates a lot of added value due to unique modeling. This lecture will introduce marketing applications focusing on big-data for business, and looks at obstacles to creating added value through examples.

IMI Colloquium Report


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