The IMI Colloquium in February
Date: Wednesday, 14 February 2018 16:45 - 17:45
Place: IMI Auditorium (W1-D-413) (4F, West Zone 1, Kyushu University)
Speaker: Mr. Katsutoshi YADA (Kansai University)
Title: Sensor, Big Data and Marketing
Abstract :
The new IoT devices such as a sensor, continuously generates dynamic, non-structured data and provides us with rich information on the varied status of events in conventional black boxes. The new data creates a lot of added value due to unique modeling. This lecture will introduce marketing applications focusing on big-data for business, and looks at obstacles to creating added value through examples.
